Contract Marketing - Example Projects

Example projects – IT Sector

Online Network Solutions

Company Profile:

Cisco, Aruba and SpliceCom partner

Project:

Direct mail with supporting micro-site (www.online-net.co.uk/houseofbricks) to generate attendance at seminar series

Service:

Copywriting, concept development and project management

Purpose:

To generate Aruba and SpliceCom leads for wireless networking

Detail:

A direct mailing piece was sent to each recipient along with a small bundle of sticks, a small bundle of straw and a custom-made clear polypropylene box containing 18 miniature 1/10th scale clay bricks.

Client comment:

“We have been very pleased with the marketing results, lots of hot hot hot leads - thanks.”

Maria Bisson, Marketing Director

Audience comment:

“Well done Marketing! Just thought I would drop you a quick note to say what a great marketing idea the straw, sticks and bricks was. What you sent me was pretty much the only piece of marketing literature that has not gone straight in the bin for the past two months.”

Richard Isted - IT Manager, The Ritz – London

Three Little Pigs mailer

Spitfire Network Services

Company Profile:

BT Wholesale Reseller

Project:

Direct mailing campaign promoting SDSL to the design and print industry and to companies with 50+ employees.

Service:

Database sourcing, copywriting, concept development and project management

Purpose:

To inform prospective customers about the benefits of faster upload capability via SDSL and the fact that their local exchange would become SDSL-enabled in the near future

Detail:

A series of three postcard mailings for each audience phased to arrive one month before, one week before and one day after the date on which each exchange goes live. This campaign involved managing a three stage mailing to each of 77 separate exchange areas over a six month period, involving three separate pieces of creative and a total of 231 separate mailing cells.

Mailer series aimed at design & print companies

Mailer series aimed at 50+ employee companies

SpliceCom

Company Profile:

UK Telecommunications Manufacturer

Project:

Case studies

Service:

Interviewing and writing

Purpose:

To demonstrate the benefits of the SpliceCom product to prospective customers using live installations as examples

Detail:

This project involved visiting the customer on-site, carrying out an interview session, writing this up into a case study to an agreed number of words and then managing the approvals process both with the client and the customer.

Sir William Perkins’s School case study

T G Lynes
case study

Wavelink Communications Ltd

Company Profile:

Distributor of GSM Gateway and Access Control products

Project:

Advertising and PR campaign

Service:

Copywriting, art direction and project management of photographic shoot, project management, media research and selection with supporting PR relationship development

Purpose:

To launch new Access Control product range into the UK marketplace

Access control
products leaflet

Annodata

Company Profile:

UK Business Equipment Reseller

Project:

Case studies

Service:

Interviewing and writing

Purpose:

To demonstrate the benefits of Annodata products and services to prospective customers using live installations as examples.